Social media is one of the best avenues for creating brand awareness. Data shows more than 85% of companies use social media for the sole purpose of building recognition. But, how exactly do they do that? Here are eight ways you can use social media to build your brand today.
1. Choose The Right Platforms
There are many social media platforms out there. It’s honestly hard to keep up, especially for businesses. The good news is you don’t have to use all of them. The goal is to find and utilize the ones where your target audience is. This means you need to do a bit of research and see where your customers hang out. Is it Facebook, Instagram, Twitter, or TikTok? Some companies can help you with key data like demographics of different platforms to make this process easier. Some platforms like Pinterest also share insight on their users, which can help you decide whether they have the audience for your brand or not. Understand that Pinterest marketing is not the same as Facebook or Instagram. The only way to get the best results is to customize your campaign for each of these platforms.
2. Create Engaging Content
Create high-quality and engaging content for your audience. Content that will stop users from scrolling and take a moment to interact with your post. These are the types of posts that can go viral, resulting in more leads.
You should know that people have a very small attention span. No one is interested in reading long paragraphs in a Twitter feed. So, how can you increase engagements? Visuals work best. Videos and images invite more engagements than long paragraphs. Make infographics or even memes that create awareness about your business. Create some videos and give them a touch of humor in the caption or script. Do all this while staying on brand. Also, you don’t have to post humorous content throughout. You can make it a once-a-week thing, depending on how frequently you post.
3. Interact With Your Audience
When you finally manage to gain traction in your posts, start interacting with the audience. Answer their questions, accept their compliments, and address any issues raised. This will increase engagements even more. It also helps you lead the narrative of what your business is all about.
4. Encourage Your Fans To Share Content
There are many ways of encouraging people to share your content on social media. You can use tools like WordPress plugins to enable your website visitors to share your blog posts in just a few clicks. Make this process short and simple, and more people will be willing to share the content with their followers.
If you are using Pinterest, consider adding “pinnable” images on your blog post. You can create one or two cute pins and use them in different parts of your blogs. Have at least one pin at the end of the post. More people will pin these images to their boards, and this helps to distribute your content.
5. Use Influencers
Digital influencers can make a huge impact on your brand. Reports show influencers drove an 18% increase in the sale of luxury, fashion, and beauty products between 2019 and 2020. This effectively means that they are not just great at building awareness, but they can also help you make more sales.
Influencers are also good for startups. Since you still don’t have many followers, you can leverage an influencer’s crowd to get the word out there. They’ll drive more people directly to your website. Moreover, they will help you gain followers at a faster rate. It’s essential that you work with the right influencers—people who can relate to your products.
6. Leverage Trends
Some events occur and trend on the internet for hours. If you have a fast, smart, and creative social media team, take advantage of these trends to engage with your followers and gain new ones.
7. Consider Promoted Posts
Sometimes organic visibility alone is not enough. Actually, some platforms can limit the natural visibility of brands to encourage them to pay for ads. Sadly, there is nothing you can do against that.
Promoted posts can help you get out of the “sandbox” and appear on people’s homepage. You must be clever with your campaigns, though. Utilize the necessary metrics to focus your ads on the right audience. Also, make the ads look organic for better performance.
8. Host Giveaways
Who doesn’t love a giveaway? Host a strategic giveaway every now and then. This is where you can also partner with an influencer to create awareness about the prizes. Doing so will help increase awareness of your brand on social media.
You don’t need to be too serious and formal on social media. People are on these platforms to interact with their friends and have fun. However, don’t lose your brand identity completely. Strike the perfect balance in between and you will soon see your following swelling.