The Power Of Makeup Demonstrated In 25 'Before' And 'After' Images - Atchuup!

Society plays a huge part in women wanting to look their best. Over the years, the standards for beauty has been raised to borderline ridiculous and many women are pressured to comply. When you do decide to jump on the bandwagon, it’s important not to lose sight of who you are behind all the makeup and underneath the fancy dress. Don’t let society dictate what you should look like, instead do it for yourself – with self-love and respect.

There’s nothing wrong in wanting to look beautiful. It boosts your confidence, right? And there should be no shame in putting on makeup to achieve that. But again, and I cannot stress this enough – do it for yourself, not for anyone else.

That said, the following photos demonstrate the power of makeup and the skill of many makeup artists to transform someone already beautiful into someone drop-dead gorgeous.